Answer: It is run by the channel, either to the next channel in the distribution chain or to final customers. The simplest method for determining the promotion budget is often merely using a percentage of last year's sales or the projected sales for the next year. MCQ Questions for Class 12 Business Studies Chapter 11 State with reasons whether the following statements are True or False. Economics. The width of a product mix is measured by the number of product. 30 seconds . Encourage all purchasers of your products to buy larger quantities. To encourage selective demand, marketers focus on strengths and benefits of a specific brand. A comprehensive database of more than 258 marketing quizzes online, test your knowledge with marketing quiz questions. Q. Tags: Question 7 . It is a long-run tool used by marketers. c. It includes experiential marketing whereby events are created to enable customers to connect with brands. B) The sales force plays a minor role in customer-company relationships. Which of the following is true of sales promotion for different targets? answer choices . Advertising is the function of marketing which is concerned with the cost and location of target market. 'Marketing research' can be a broader term . Answer: Sales promotion campaigns first call for setting sales promotions objectives and selecting consumer, trade, business, and/or sales force promotion tools to achieve those objectives. a. marketer suppliers or vendors distributors or retailers all of the above 18. c. Product characteristics are not relevant when deciding on sales promotions. Retailers with the highest sales during the next month win an expense paid trip to a special dealer meeting at a . b. Try testing yourself before you read the chapter to see where your strengths and weaknesses are, then test yourself again once you've read the chapter to see how well you've understood. Which of the following is an advantage of using online sales promotions? Which among the following is a Pull Strategy? marketing. To convey a message inexpensively. 1. c. Rebates Coupons Cents-off Offer Free samples Demonstrations 17. Which of the following descriptions provides the best definition of the marketing mix? Personal selling. 19) Promotions targeting channels of distribution in an effort to get the channels to carry and promote the product are known as: Answer: trade promotions. Which of the following is NOT an example of sales promotion? Correct answer: (C) Public relations. C. a. It segregates and highlights various independent promotional activities. Stimulates sales force; Lowers promotion costs; Role of Public Relations. Answer. It is always conducted by an inside party. Answer: sales: 4) Which of the following statements is true about customer promotion? Answer: communications: 46) Which of the following companies is most likely to be a threat to increasing sales or share in the short term? A) It is also known as public-service advertising. d. Sales promotions include experiential marketing whereby marketers create events that enable customers to connect with brands. In order to meet these objectives, which one of the following sales promotion methods should you emphasize in the upcoming quarter? Retailers and manufacturers use sales promotions to encourage consumers to buy their product. Our online marketing trivia quizzes can be adapted to suit your requirements for taking some of the top marketing quizzes. It relies on mass-media advertising. (c) items in the product line. The two types of sales promotion tools consumer are as follows: A. True False 8) Finance refers to all activities concerned with obtaining money and using it effectively. However, many firms use this method because it is simple and straightforward. 3. e. Answer: sales promotion: 3) Which of the following is almost always the measure of effectiveness of a sales promotion? (d) lines a company offers. so that someone can be hired to monitor them. 6) Which of the following statements is true about channel-originated promotion? c. It is allotted less marketing money than advertising. Answer: (a) Difficulty: (2) P age: 470. 9) Owners have little responsibility to provide funds for the operation of the business. Which among the following is an example of Trade promotion? Sales promotions include all of the following except. The sales force is the firm's most direct link to the customer b. It includes a planned presentation to one or more prospective buyers for the purpose of making a sale. SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of SuperGamer computers. A specific communication task to be accomplished with a specific target audience During a specific period of time is called an: Advertising campaign. Attitudes toward a brand result from a combination of _____ attitude-formation processes. When public relations activities are used for marketing purposes, the process is called: marketing public relations. primary and secondary; linear and non-linear . (b) features in each brand. Which of the following is considered a "key player" in the marketing industry? It is optional. SURVEY. Multiple Choice Quiz. c. It covers just the trouble spots of an organization. d. B2B and B2C sales both require a strong alignment with marketing. B) It is primarily used to support sales promotion activities. Selective demand is stimulated through pioneer promotion. E. All of the above statements about the changing role of sales promotion agencies are true. C) It is used only for non-profit causes. Which of the following is an overall goal of the promotional mix: answer choices. If marketing communications are weak, sales will suffer on both sides. (a) Sales promotion does not help in increasing sale. 12. Marketing Management MCQs - 101+ Multiple Choice Question and Answers. (e) specialties a company offers. It is a part of market promotion. Explanation: A cover letter, also the job application letter, is sent to prospective employers together with a resume. The _____ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the compa ny uses to . (a) Controllable factor. B. Take the quiz test your understanding of the key concepts covered in the chapter. Sales promotions. Which of the following statements is true of sales promotion? are promotional activities companies do in addition to advertising, public relations, and personal selling in order to sell a product. Which of the following statements about sales force management is true? Encourage former purchasers of your products to come back. Ans. The most notable characteristic of this stage is the peaking of the product's sales and profit curves. It includes a planned presentation to prospective buyers for the purpose of making a sale. E) It is intended to influence public opinion. Businesses spend most of their advertising rupees on business-to-business markets. It includes public information about a company, product, service, or issue appearing in the mass media as a news item. A promotional plan should have documentable goals. true Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision-making. Answer: a firm with slack capacity Coupons. Telemarketing. Consumer-oriented Promotion Tools B. Trade-oriented Sales Promotion. B2B and B2C sales both require a unique sales process with a well-defined strategy, regardless of their length. a. MKT 201 CH.11 Integrated Marketing Communications and the Changing Media Landscape Mobile marketing: Utilizes cell phones and forms of transportation. A) Salespeople rely on engineers and manufacturers to learn about customer needs. 2. . 87. A) Each unique market segment may need a different promotion blend. Calculate the number of salespeople needed 2. The way products are arranged in a retail store to maximize sales The way a business combines the main marketing elements to sell products that meet the needs and wants of customers true. Which of the following is true of integrated marketing communication? Which of the following is NOT a requirement for setting advertising objectives? 2. 2. Sales promotion directed toward final consumers or users tries to speed up the time of purchase. non-personal, identified sponsor. 17. Which of the following is true about the sales force of a company? It calls for a "big picture" approach to promotional activities. C) Salespeople rarely visit in person with customers. International marketers typically find couponing to be the best way to reach their target markets. The managers of a fast-food chain want to publicize their restaurants. 25 Questions Show answers. This is an example of _______________. Question 1. A. Product publicity, by organising events like seminars and exhibitions. Sales promotions are short term strategies for increasing the sales volume. A sales promotion is an acceleration tool designed to speed up the selling process. D.Sales promotions are only offered to consumers. b. . 7) Giving the intermediaries incentives to carry and sell the product is most likely to be known as ________ activities. A) Convince customers to purchase a particular product or services B) Provide value to your customers C) Use to power up sales D) Customers buying habits 8. (c) Through sales promotion the consumer gets the product at a cheaper rate. 67. 5) Identify the objective of trade promotions. 1. Personal sales plays little role in the post purchase stage with the buyer.-False The major reason why health care has been hesitant to use sales promotion strategies is because of reimbursement requirements.-False The major advantage of the interpersonal channel is the immediacy of feedback.-True 1. It does not include sales promotion. Question 1. 3. Sales promotions are typically used by brand managers to meet quarterly goals. Operations Management questions and answers. It includes experiential marketing whereby marketers create events that enable customers to connect with brands. If a company gives false message to the customers, it is known as uses tools such as coupons, contests, premiums, etc. B) Location can never be used to gain any kind of long-term advantage over competitors due to retailing's low entry barriers. It is a set of controllable and interrelated variables composed of product, place, price and promotions that a company assembles to satisfy a target group better than its competitor. ii. A.The use of sales promotions has declined in recent years. a. Advertising is a persuasive communication that aims to change or reinforce one's prior ___. 88. Multiple Choice Quiz. A) It is also known as public-service advertising. Its purpose is to complement the resume, but not to duplicate it. The public relations department performs the following functions : Press relations, in order to present true facts and a correct picture about the company. 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